Strenghts:
- very strong brand recognition
- simple and unique colour scheme
- revolutionary can shape
- leading brand
- dominating clubbing scene worldwide
- high positive representation of extreme sports
- consistancy
- public popular sponsorships with special red bull events
Weaknesses:
- has not changed ID for more than 22 years
- competitors increasing market shares
- often seen as a masculine drink
- distinctive taste
- dangerous to mix with alcohol, but very popular amongst club scene
- unhealthy
- pricy
mission statement:
"We are dedicated to upholding Red Bull standards, while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner. We create a culture where employees share best practices dedicated to coaching and developing our organisation as an employer of choice."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment