10.12. - Final Presentation for Brief 3
The presentation summarizing our RED BULL journey lasting 3 weeks was all in all very satisfying. We made clear to the audience how iMazing was adding value to the brand the evolutionary and revolutionary way. The Big Idea was conveyed very explicitly.
For the individual part, we should have talked more about influences and research. Pink Bull logo should be developped further more and specifying the target audience. For a pitch at DesignBridge we have to decided to go ahead with one brand in the revolutionary process rather than introducing both, to prevent them from competing with each other.
Sunday, 14 December 2008
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