Brief 3 | Pink Bull

Pink Bull targeting the female / gay audience, I was looking to combine feminine attributes, but a design what would address gay people too, but also focusing on typography. I was looking at already existing 'women' drinks and exiting BULL ads:



I reflected back on these and figured out what I liked most about these samples: sharpness combines with feminie touch. I started drawing out first ideas:
And then implement it in Illustrator:
After talking with my group about these different ideas, we chose for the Pink Bull Logo with the pink shaded bull and the typeface underneath, whereas the LL in bull is facing each other representing the bulls horns.