Brief 3 | Evolution & Revolution

Since our brief is to develop two different approaches reflecting evolution and revolution, iMazing decided to seperate these two from each other and to be more creative in the revolution part and corporate with the evolution part. We broke down the key components of each and the main subbrands of the individual part.

For the evolution part, the big idea was the 'go for gold' winner mentality behind with an allusion towards olympics and replacing the ingredients with healthy nutrition. Furthermore, to differentiate between Red Bull Original/Sugarfree/Cola we decided to change the scan for each one, Original being in a triangle form, Sugarfree Round(ish) and Cola Rectangular(ish). Besides this, the can colour is PURE white and within this, our target audience is wider.

The revolutionary approach is the more creative one. Here the core is to create three complete new drinks with specifying 'new' target audiences. Pink Bull being the drink for women/gays, Baby Bull for kids and Luv Bull functioning as a sexual performance boost. The big idea being the new shape of the can including a revolutionary twist open function, so the can is reusable. This is more like a mix of a can and a bottle. Research proves there is not such a drink released yet. Besides this, Pink Bull working with Breast Cancer Foundation, Baby Bull with Teenage Cancer Trust and Luv Bull sponsoring Testicular Cancer (:::Adding Value:::).