For the kids drink I was looking for something where the younger audience can identify a symbol quite easily and tried to symplify the identitf and logo for it.
I was looking at existing drinks like innocent, fruit shoot, capri sun and how they reflect their product identity.




Our product in this case was BABY BULL. I tried to emphasize this typographically:


Even without the background there was something missing:

I did not like the first outcome, too close to the actual existing Red Bull brand. I concentrated more on the typography. Tried to breakdown the letters:


The bull logo is made out of the letter B U L L...
No comments:
Post a Comment