Brief 3 | Presentation Feedback

10.12. - Final Presentation for Brief 3

The presentation summarizing our RED BULL journey lasting 3 weeks was all in all very satisfying. We made clear to the audience how iMazing was adding value to the brand the evolutionary and revolutionary way. The Big Idea was conveyed very explicitly.
For the individual part, we should have talked more about influences and research. Pink Bull logo should be developped further more and specifying the target audience. For a pitch at DesignBridge we have to decided to go ahead with one brand in the revolutionary process rather than introducing both, to prevent them from competing with each other.

RSA Contest 08 - Postage Stamps

Postage Stamps - alternative energy sources & energy conservation

With debate around many current sources of power, alternative energy may provide the way forward. Its development focuses on increasing the proportion of energy obtained from renewable resources in an effort to ease the impact on climate change.

The aim of the brief is to design a set of stamps that will bring attention to this issue and promote awareness about alternatives. Contributions from designers, illustrators, photographers, typographers and painters, as well as collaborative projects, are welcome.

My final boards:

Brief 3 | Packaging Design

Final Packaging Design for the individual brands:

Brief 3 | Red Bull Promo

Red Bull unique Fridge:

unique shape of fridge very suitable for clubs and with a distinctive look.


Red Bull Packaging Design:

Eco friendly and sustainable packaging is the core.

Brief 3 | Red Bull Gold Ad Campaign

Poster series created for the Red Bull Gold Ad Campaign:

Main focus on 'winner mentality' and representing olympics.

Brief 3 | Pink Bull Poster Campaign

Poster series created for the Pink Bull Ad Campaign:



Is around the theme of awareness and representing the uniqueness of the drink.

Brief 3 | Pink Bull

Pink Bull targeting the female / gay audience, I was looking to combine feminine attributes, but a design what would address gay people too, but also focusing on typography. I was looking at already existing 'women' drinks and exiting BULL ads:



I reflected back on these and figured out what I liked most about these samples: sharpness combines with feminie touch. I started drawing out first ideas:
And then implement it in Illustrator:
After talking with my group about these different ideas, we chose for the Pink Bull Logo with the pink shaded bull and the typeface underneath, whereas the LL in bull is facing each other representing the bulls horns.