Brief 3 | Change-a-Reputation

To change and create a launch of its new personality to its target consumers:

1. what are the current issues with the brand and its representation through its design channels?
2. demonstrate what your big idea is and how it influences the re-design through identity and brand experience (relevant skills, procedures, technical knowledge).
3. communicate how, why, who you are targeting through your design
4. present two different alteratives: Evolution vs. Revolution
5. clear time plan for the research phase, test & production, presentation pitch

Mandatories:
- brand logotype/mark, typefaces, colour palette, art direction style
- re-launch poster campaign
- homepage of brand
- other items which demonstrate brand experience (Evo. + Revo.)